The Mask Project

The Prompt:

"Create an Ad campaign for a world changing invention."

My Solution:

I created my campaign based off of an idea I heard a physicist explain on a podcast. He thought that deep space exploration would be achieved not through boarding a spaceship but by digitizing our brains (already happening with mice) and shooting our consciousness out on a beam of light through the universe while our bodies were kept safe on earth.

I named that idea “Soulcaster” and created a 15 second billboard, 30 second spot, and an interactive ad to promote the invention.

I used Adobe InDesign, XD, Premiere and After Effects to bring the project together.

Instructor:
Steven Brower • Marywood University
Year
04/2022