Magalog
Bass Pro Shops experimented with a quarterly interactive digital catalog/magazine (magalog) for digital tablets and phones. Our team worked to develop articles and create visuals for each page. We also worked with the Bass Pro Shops merchandise team to highlight products that went with each article. Below are visuals for some of the articles and pages that I had the opportunity to design.
Starting page for an article highlighting Bass Pro Shops in-house XPS brand.
Bass Pro Shops Magalog article discussing the crazy names given to the industries lure colors.
Magalog article about Ethel the large bass at the Bass Pro "Grandaddy" store in Springfield, MO.
Article about the bass fishing craze in Japan and the lures that have originated from there.